Enterprise Content Management (ECM) is a way to store and organize data within an organization. The data may include documents and any other content that is necessary for the smooth functioning of the company. ECM basically aims at making sure that the content is secure, and is used in the best possible manner. It also aims at simplifying version control and retention. Although it is difficult to develop and manage content, there are various platforms available today that can make your task a lot easier.
Analysis of the content
A very important part of the ECM strategy is the analysis of the content. You need to go through all the content irrespective of its purpose or origin as it will guide you in developing new content. This includes annual reports and white papers. Using this content, you should find out what the popular keywords are and how the content is perceived in general. After doing this, you can create new content that is built upon the analysis that you have done. This will help in continuous evolution of the content that is produced by you.
After the content has been created and made available to the users, it is important to analyze their reaction and opinions about it. This analysis can then aid in modifying the existing list of keywords and changing the content in order to make it more targeted towards your audience. For example, by creating content in a tone that the audience can relate to, you will be able to make it more effective.
Flexibility in content
In the modern day world, it takes very little for content to spread on the web, as millions of people around the world have easy access to it. So, you need to make sure that the content you produce is flexible enough to adapt itself to the various social changes that take place. Here are a few things you need to keep in mind while implementing a content management strategy.
Streamlining new work with your previous work:
The amount of content you generate keeps on increasing, and more often than not, it will be stored in multiple locations and on multiple platforms. You need to have a system in place that allows you to search through all these locations, so you can go through your already published content. Doing this will allow you to carry forward and streamline the core concepts from the previous content and then work with it according to the new social demands.
Be open to ideas:
Ideas are very important in developing quality content. These ideas can come not only from within the company but from outside as well. Quite often, readers may have very useful input, which content developers should be open to. In fact, you can also incorporate user-generated content. But remember that if you allow user generated content, you need to have branding and quality guidelines in place, as allowing so much leeway to writers can lead to the content getting out of hand. However, you would also need to make sure that these guidelines are not so strict that they limit the writers’ ideas.
Planning for future:
When developing your content strategy, you should always keep the future in mind. Many companies are tempted into organic growth of the content. This is a good thing, but doing so in an organized manner will help you maintain tight control over your content moving forward. You can be assured that the importance of keywords will keep changing and your content will have to be adapted to it. Having a very rigid structure will not allow you to make these changes.
The most important aspect of your strategy should be to make sure that you are not too stringent about the accessibility of your content. A good strategy should aim at making the content easily accessible to a large audience.
The bigger a company gets, greater is the need for a content management strategy that can help the company in its future endeavors. Keeping the above points in mind will allow you to formulate a strategy that will make the most out of your content development efforts.