About MicroAge Basics


We are a company that is here for your business with products that work, service that exceeds & solutions as unique as you!

Our Mission

Committed to being the expert choice for all business needs within the communities we serve. We offer quality products and services, backed by a team of dedicated professionals.

Our Vision

To become the trusted business partner providing the technology and tools needed to inspire individuals and businesses to succeed.

Our Values

  • We are committed to our customers
  • We provide the best possible solutions
  • We commit to continuous improvement
  • We believe in integrity over money
  • We give back to the community
  • We look after the planet
  • We buy North American

Why MicroAge Basics?

We have you covered, with our team of Productivity Experts that are here to support you with all your office products, furniture & technology sales and service needs.

Always On

Business never sleeps and neither do we. Available 24/7, ready when and where our Clients need us.

One-Stop Shop

Single-point of contact convenience for all your office products, furniture & business IT technology needs.

Commitment to Better Business Outcomes

Trusted business partner that works alongside their Clients in addressing their evolving business needs.

Local Presence, National Scope

Active members in our local communities with a commitment to deliver a higher standard of products and services throughout the MicroAge Network & Basics Group.

We Listen and We Adapt

Our solutions and services portfolio is scalable and flexible. We address the needs of small and medium businesses as well as we service the national entities.

Ease of Doing Business

Create a winning situation with a no-hassle environment that will accommodate the Client's tailored needs and respect their renewed expectations.

Customer Satisfaction Guarantee

We are predictable and deliver on our promises. Our business is built on nurturing long-term, mutually beneficial business relationships.

Manufacturer Certified Partner

We are experts in the products line that we represent, and are authorized by these vendors to provide maintenance and support services on their behalf.

Solutions & Services

We continuously help any one from individuals to large organizations to overcome the challenges they face with office products, furniture and IT technology challenges.

  • Office Product Solutions
  • Office Furniture Consultations
  • Managed IT Services
  • Managed Print & Copy Services
  • Consulting Services
  • Infrastructure Solutions
  • Procurement & Deployment
  • Maintenance & Support
  • IT Resourcing
  • Cloud Services & Cyber Security
  • Telecommunications & Wiring
  • Technology Sales
  • Telus & Koodo Authorized Dealers
  • And more

Company History


MicroAge Basics is operated by Bluewater Office Equipment Ltd. and has been locally owned & operated since 1984.

The Original Location in Goderich was founded in 1984 and called Bluewater Office Equipment Ltd. At this time it was a privately owned family business serving Southwestern Ontario. Primarily serviced and sold Photocopiers, Fax Machines, Computer Equipment, Typewriters and Word Processors.

Expanded Offerings In 1987, after a relocation, Bluewater Office Equipment greatly expanded Office Supply and Furniture Products.

Wingham Location In 1988 an opportunity presented itself and a second, satellite location was opened in the town of Wingham. This opportunity allowed Bluewater Office Equipment to better serve and increase the northern end of their service area.

Important Alliances
In 1992, Bluewater Office Equipment joined as a franchisee, under the MicroAge Network.

In 1998, Bluewater Office Equipment then also joined the Basics Group.

MicroAge Basics was born to reflect these alliances. Bluewater Office Equipment's operating name was changed to MicroAge Basics. While no operating or ownership changes were made, the name change helped establish MicroAge Basics as a member of two nationwide organizations.

MicroAge - Canada’s leading IT Solutions and Services Provider with locations from coast to coast.

Basics - Largest Canadian owned office supply buying group in Canada with dealers from coast to coast.

Goderich Relocation November of 1999 marked a significant move for MicroAge Basics, moving from a small building on Hamilton St in Goderich to "the old Canadian Tire building" at 223 Huron Rd in Goderich.

Kincardine Location In 2015 MicroAge Basics decided to spread its wings into the Kincardine area. MTC Computers was successfully acquired, adding another satellite retail location as well as 3 skilled employees. With this expansion the MicroAge Basics brand was able to continue to expand their reach and provide computer services as well as office products.

New Ownership The next generation of MicroAge Basics began in 2020 when operations and control of MicroAge Basics was transitioned to 5 long-time employees.

Future for MicroAge Basics We continue to grow and expand our products and services to meet our customers' needs.


Chamber of Commerce

MicroAge Basics is a proud member of the following organizations

Huron Chamber of Commerce
Stratford Chamber of Commerce
Kincarine Chamber of Commerce
North Perth Chamber of Commerce
Grand Bend Chamber of Commerce
South Huron Chamber of Commerce