digital transformation numerique

Digital Transformation – Now or Never

Digital transformation has been a buzzword for years and every year, pundits declared that this was the year of digital transformation. 

IDC predicted in late 2018 that by 2020, at least 55% of organizations will be digitally determined, transforming markets and re-imagining the future through new business models and digitally enabled products and services. For many businesses it has been something to think about but there was no real rush to get themselves digitally transformed. 

The COVID-19 pandemic forced a hard re-think of how organizations do business. What worked before would not work going forward. Not only did the pandemic force businesses to re-imagine how they marketed, sold and delivered their goods and services, customers and employees are now looking for businesses who have adapted to the new realities.

But what exactly is digital transformation? More importantly, why is it so vital to SMBs now more than ever?

 

What “Digital Transformation” Means

If you search the Internet for the term “digital transformation”, you will find numerous definitions of it. The definitions vary widely, so it can be hard to quickly learn what digital transformation is all about.

To understand what is meant by the term “digital transformation”, it is helpful to know what it is not. If a company simply moves applications to the cloud, upgrades its IT infrastructure, or implements some other one-off IT project, it is not digitally transforming itself.

Digital transformation involves more than just adding new digital technologies to business operations. It requires a company’s leaders to rethink how the organization does business at a fundamental level — how they can achieve their business goals by leveraging digital technologies in processes throughout the organization. Sometimes, companies are able to effectively integrate new technologies into existing processes. More often, though, they need to design new processes.

Digital transformation usually involves a re-thinking of how a business uses technology, people and processes to change their performance and business outcomes. These changes are typically driven by changes in customer expectations, competition and regulatory requirements. What we have seen over the last several weeks is that a pandemic not only drives the changes, it accelerates the changes due to necessity. However, make no mistake, this is an ongoing process as we know things will be different going forward but we do not yet know all of the impacts of the pandemic.

 

The Benefits

The benefits reaped from a successful journey are enticing. They include:

  • Improved customer satisfaction
  • More efficient operations
  • Improved decision making
  • Increased agility and innovation
  • Happier, more productive employees

Realizing these benefits ultimately leads to better business performance overall and increased profitability.

 

The Types of Digital Technologies Companies Are Using

While each company’s digital transformation is unique, businesses use many of the same types of digital technologies. For example, they use Internet of Things (IoT) devices to collect and process data locally. To respond to customers’ online requests for information, they turn to chatbots. They also use other forms of artificial intelligence (AI) to connect and communicate with customers.

Digital transformation can be disruptive but in the current situation it is not only beneficial but a strategy that will help your business thrive going forward. 

Get the most from your IT

As service providers to more than 300 companies, the dedicated professionals at MicroAge are second to none when it comes to managed services. By improving efficiency, cutting costs and reducing downtime, we can help you achieve your business goals!

Most commented posts

tendances informatiques 2020 it trends

4 Upcoming IT Trends Businesses Need to Know About

As we look toward 2020, there are some very interesting IT trends that will affect the way businesses operate. Let’s take a look at 4…

Read More

3 Basic Security Errors Many SMBs Are Still Making

In the past decade, the number of known malware programs has risen from 65 million to 1.1 billion. The ways in which cybercriminals deploy the malware…

Read More
windows 365

What is Windows 365?

The pandemic has changed the way many companies operate. One notable development is an increase in the number of businesses adopting a hybrid work model….

Read More
Hybrid work

Securing the Hybrid Work Environment

From what we can tell the hybrid work environment is an environment that many businesses are operating in and will operate in for the foreseeable…

Read More
different kind of backups

The Pros and Cons of Different Kinds of Backups

If you’ve read our last blog on the importance of data backups, you are likely considering which kind of backup you should perform to keep…

Read More